The spirit of perfection


Perfection is a fundamental spirit for Rolls-Royce as the founders of Rolls-Royce had the goal to create the best car in the world. Perfection is also DNA for the makers of Rolls-Royce today as the design philosophy is to make the imagined to reality. From the beginning we know Rolls-Royce has been in search for going forward as the famous “Spirit of Ecstasy” is a woman leaning forwards against the future with her wings stretched out.

The story of Rolls-Royce started with Frederick Henry Royce´s car. Royce made maybe the most powerful car in the world in 1904, whereafter Charles Rolls contacted Royce and it ended in a partnership with the great name Rolls-Royce.

In first and second World War Rolls-Royce became famous for making engines to the airplanes here among to the outstanding Spitfire-models. In the world of today Rolls-Royce are still famous for making engines for airplanes to Boeing and Airbus.


From 1931 Rolls-Royce became the owner of Bentley. Nowadays Bentley is owned by Volkswagen and Rolls-Royce is owned by BMW Group. However for around 70 years the eye could catch more or less the same dreams from both Rolls-Royce and Bentley as the cars from the two companies were very much alike.

In the 1950s Rolls-Royce was in line for exposing The Royal Family of Great Britain in cars from Rolls-Royce and many other famous people followed up in the 1960s including the new born rockstars.


In 2018 the journey with “The Spirit Of Ecstasy” continues with a new luxury SUV the Rolls-Royce Cullinan – the first SUV made by Rolls-Royce. The Cullinan is named after the Cullinan diamond – the largest gem-quality diamond people ever have discovered. So “The Spirit Of Ecstasy” comes to live in one life with many lifestyles. This is also the case for the spirit and search after perfection with focus on making the imagined to reality in the production of Rolls-Royce in Goodwood Plant in West Sussex.

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#rollsroyce #bentley #cars #suv

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